High tech gadgets are now the hottest items selling items online as people are opting for these less expensive but very useful electronic gadgets instead of the high end and more expensive computers and electronic appliances. These gadgets are easy to use for most “tech savvy” consumers but may require a bit of training or two for other customers who are not familiar with these types of gadgets.
If you are a reseller of these hi tech gadgets, customers having a hard time using these gadgets properly may complain and eventually cause problems that may affect your business. Although these complaints may seem absurd to the tech savvy, majority of consumers and potential customers are not that knowledgeable and may put serious considerations to these complaints.
Avoid such scenarios and prevent complaints and other customer problems by providing them with easy to understand pictures and video instruction guides that even non-techies can comprehend and apply. Doing so would put you in good terms with customers and you’ll soon reap the benefits through significant increases in your tech gadget sales.
The Importance of Video and Picture-based Instruction Guides
One of the biggest mistakes online resellers make when marketing high tech gadgets is to provide little or even no instruction guides for their customers. Many may provide some guides but most of these are presented in text form that is hard to understand. Some may even just copy what manufacturers provide which can create more confusion particularly if the gadget came from China and the text written in really bad English.
That is why picture-based and video-based instruction guides are far better, particularly if these guides show a step-by-step graphical instruction of how these gadgets are setup and used. The more detailed the instruction guide is, the better it would be for customers to understanding everything they need to know about the product – and thus would not voice out any complaints.
Requirements for Making Your Own Instruction Guides
Making your own picture-based or video-based instruction guide is not as hard as it looks. However, it doesn’t mean that you can simply take pictures here and there or capture video footages with the gadget in action. You will need some preparation and planning before making a good instruction guide that your customers can understand and practically use.
You don’t need to purchase an expensive high definition camera or camcorder to take pictures or videos. As long as you can get clear pictures and videos that show images like gadget parts and components distinctly, then you can start taking materials for your instruction guide. It would be a great marketing ploy if you can use a good camera that you are actually selling in your store and clearly stating this fact in your instruction guide. Just make sure that you have enough flash memory where you can store your captured images and footages.
But before you can start taking pictures or video footages, it would be good to have a script first. A script is your guide on how the sequences of shots are to be made. It will also allow you to concentrate on what’s relevant for your guide and important for your customers. A script is also important to keep your dialogs in check, particularly if you are making an instructional video.
After taking several pictures and footages, you can make use of photo or video editing software to streamline and edit your production into its final form. There is no need for you to spend considerable amounts for these software applications as there are dozens of good open source photo and video editing software which you can download online.
Publishing Your Video or Picture-based Instruction Guides
After finalizing your instruction guides, it is now time to publish them for public availability. Picture-based instruction guides can be compiled and published as a PDF file. Customers can download a copy from your website or product listing but will not be able to edit any of your materials. You can also post the contents of the file in your website, enticing potential customers to know more about your high tech gadgets and eventually make a sale.
Video-based instruction guides can also be uploaded to your website or to your product listing if this is allowed. You can also upload it to video sharing websites such as YouTube so you can simply copy the link or the HTML embed code and use these in your website instead. Just make sure that both your picture-based and video-based instruction guides contains your contact information and product listing web address.
There are different strategies available for resellers that they can use to market their high tech gadgets. One of the most effective of these sales ideas is to make use of videos and pictures to give customers clear instructions on how to set-up, use and maintain these gadgets. Not only will these guides increase sales – but they will help you avoid potential customer problems as well.