March 25: Apple’s special event expectations

Mar 25, 2019, 00:40
March 25: Apple’s special event expectations

The keynote promises to be a star-studded event, with Bloomberg saying that Apple has "invited Hollywood stars, including Jennifer Aniston, Reese Witherspoon, Jennifer Garner and director JJ Abrams" along - names that have been associated with upcoming original Apple content. Likely absent from the event: any new versions of the gadgets that have helped Apple generate hundreds of billions of dollars in profit since 1976.

Laura Martin, an analyst with the research firm Needham & Co, said Apple's prospects are strong as it shifts from being a "product" company to an "ecosystem".

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The subscription price of Apple's new video streaming service is one of the biggest mysteries surrounding the launch, but some reports do claim it'll be cheaper than Netflix.

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Amazon uses that kind of tactic, making its video service available as part of Prime subscriptions that include free shipping on purchases from the e-commerce colossus and loyalty programme discounts at its Whole Foods grocery shops. Competing services like Amazon Prime already offer the ability to sign up for various individual streaming services, but nobody in the streaming industry has yet attempted to create a bundle that would allow people to get several services for one fixed price.

With the arrival of the 4K-enabled Apple TV past year we'd be very surprised if Apple's streaming service didn't boast super-high resolution playback.

However, the new reports are suggesting that Apple's approach may in fact be a little more complicated than simply offering a single flat-rate bundle.

NBCUniversal is jumping into the streaming game too, but not until next year. This will be the first event this year and Apple is all set to announce a plethora of new stuff on March 25.

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That marked growth of almost 50 percent for the service launched in 2008 by the major TV and film studios to compete with Netflix. Netflix and Hulu won't be involved. Whether you're on a smart TV, a streaming dongle connected to a dumb TV, a computer, a tablet, or a smartphone, you can always access any and all of Netflix's massive catalog of streaming movies, TV shows, and specials. For a price expected to be around $10 per month, users will have access to content from a wide variety of newspapers, magazines, and news websites. An iPhone credit card partnership with Goldman Sachs is rumoured, apart from a few new features and add ons, including new a theme and more are also rumoured.

New York Times chief executive Mark Thompson attacked the Apple business model and warned that relying on third-party distribution can be risky for publishers who risk losing control over their product.

Apple based the service on Texture, an app it acquired previous year. Cheddar previously reported that Apple was working on a gaming-related subscription service.

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