Bird Box Hits 45 Million Views in One Week According to Netflix

Jan 01, 2019, 01:17
Bird Box Hits 45 Million Views in One Week According to Netflix

The film has gone viral, complete with memes and spoilers galore on social media networks like Twitter - where Netflix boasted to its followers that Bird Box has been "discovered" by "45,037,125" accounts and counting. The Netflix original movie "Bird Box," starring Sandra Bullock.

According to CNN Business, the big Netflix boast should be taken with a huge grain of salt, requiring a whole list of disclaimers, qualifiers, and questions, many of which industry insiders and journalists have been pressing the streaming giant to answer over their lack of transparency.

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The company later clarified that 45 million accounts had viewed at least 70% of the film.

But Netflix can be pretty opaque about streaming numbers, and the tweet above is no exception. For close watchers of TV's shift to streaming, it was a watershed moment.

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For comparison, Netflix's "Stranger Things" tallied 15.8 million viewers in its for three days, however, the streaming service is rather tight lipped on viewership numbers. With couples or friends watching together, and some consumers sharing accounts, the actual viewership number was actually much higher.

It would be hard, for example, to say what the activity of 45 million accounts equates to in traditional box office terms.

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Bird Box is now available on Netflix. "There was not the scorched-earth publicity campaign employed by movie studios to make you aware of a film you most likely do not want to see". Netflix are notoriously tight lipped about their viewing figures but have revealed just how many user accounts tuned in to watch the terrifying thriller in its first week. Each account was only counted once. So the 45 million viewer figure for "Bird Box" over the Christmas holiday (assuming people watched the whole movie) is not exactly as major as "Aquaman" pulling in $900 million over the same holiday.