Google Play Announces Free 4K Upgrades for Previous Digital Movie Purchases

Oct 24, 2018, 15:48
Google Play Announces Free 4K Upgrades for Previous Digital Movie Purchases

Beyond upgrading movies and shows in your collection to 4K UHD, Google will also make that the de facto format moving forward - making the price of 4K content identical to what HD content costs now.

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According to Google, your existing library will get a free upgrade to 4K automatically, when 4K content is available "from participating Hollywood studios". Last year Apple chose to upgrade already purchased HD movies to 4K HDR versions for free, and now Google Play is following suit. But as Google just announced, it's upgrading all supported films for customers in the USA and Canada to UHD no matter if they were purchased in SD or HD. So that means if you originally purchased in SD or HD, your content will get upgraded to 4K, even for streaming.

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We think watching in 4K should be a no brainer, so we're continuously working to make that a reality. Google says that "most" 4K movies on Google Play will now be cheaper than they were before. 4K movies used to sit at around $30. Just open up the Play Movies & TV app and you'll see an alert to let you know which titles have been upgraded. Not only that, they will also start selling 4K movies at lower prices. After code hinted at the move, Google is handing out free 4K movie upgrades to past purchases on Google Play Movies & TV. An update for recent Samsung smart TV's is already available and Google is working with other partners such as LG to bring the updated UI and 4K functionality to their devices.

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