Nike selects Colin Kaepernick for ‘Just Do It’ ad campaign

Sep 04, 2018, 03:27
Nike selects Colin Kaepernick for ‘Just Do It’ ad campaign

Former San Francisco 49ers quarterback Colin Kaepernick, who kickstarted a protest movement against racial injustice in the U.S., is the face of a new Nike campaign to mark 30 years of the "Just Do It" slogan.

Kaepernick has not played for an NFL team since 2016, when he began a wave of protests by NFL players by kneeling during the national anthem to protest police brutality and racial inequality.

The protests during the national anthem, started by Kaepernick, embraced by other players throughout the league and criticized repeatedly by President Trump, have been a divisive issue for the league, players and fans.

If Nike wanted the maximum attention possible for its new advertising campaign, mission accomplished. Kaepernick's attorney, Mark Geragos, argues NFL owners were "clearly colluding" to keep the quarterback out of the leagues because they were "intimidated by President Donald Trump".

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Not unexpectedly, the ad also also sparked more negative reactions from various folks online; all you need to do is go through Kaepernick's mentions to get a glimpse at some of those responses.

The New York Times reported on August 30 that an arbitrator appointed by the NFL Players Association ruled Kaepernick and his legal team had unearthed enough evidence for the case to proceed to a full court hearing.

BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment.

"Believe in something. Even if it means sacrificing everything".

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Kaepernick posted the advert on his Twitter account followed by #JustDoIt.

The protests continue into the 2018 season, with some players raising their fists in the air while the anthem plays.

Nike is a corporate sponsor with the NFL. That debate led the National Football League to implement new rules that would punish similar protests, a move seemingly made to appease President Trump, but they were eventually rolled back.

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