Warning to companies marketing candy-like nicotine fluid

May 02, 2018, 03:00
Warning to companies marketing candy-like nicotine fluid

You can help prevent accidental exposure to e-liquids by always putting your e-cigarettes and/or e-liquids up and away-and out of kids' and pets' reach and sight-every time you use them.

Specifically, the FDA compared the "One Mad Hit Juice Box" to popular apple juice boxes, "Vape Heads Sour Smurf Sauce" to War Heads candy, "V'Nilla Cookies & Milk" to Nilla Wafers and Golden Oreos, and "Whip'd Strawberry" to whipped cream.

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"Young children exposed to nicotine in e-liquids can experience severe harms such as death, seizure, and coma", said the letters signed by the US Food and Drug Administration and Federal Trade Commission.

From January 2012 to April 2017, over 8,200 incidents of children under 6-years-old ingesting e-cigarette or liquid nicotine products occurred, according to the National Poison Data System.

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The U.S. Food and Drug Administration on Tuesday warned the makers of e-cigarette liquids that are packaged to look like juice boxes, sweets and cookies to stop selling their products. "Companies selling these products have a responsibility to ensure they aren't putting children in harm's way or enticing youth use, and we'll continue to take action against those who sell tobacco products to youth and market products in this egregious fashion". FDA Commissioner Scott Gottlieb has said he wants to take a balanced approach to help adults who enjoy the flavors switch from regular cigarettes to vaping.

The FDA gained authority to regulate e-cigarettes in 2016, but anti-smoking advocates have criticized the agency for not working more aggressively to stop companies from appealing to underage users. Several of the companies receiving warning letters were also cited for illegally selling the products to minors. Additionally, the agency asked manufacturer Juul Labs to turn over information about how it markets and designs its products, which resemble computer flash drives and work with nicotine flavors like mango and "cool cucumber".

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One of the warning letters sent Tuesday was to Las Vegas-based Omnia E-Liquid, which sells colorfully packaged Twirly Pop e-liquid online that's delivered with a multicolor lollipop.